Meet Roz Chandler – an award-winning British flower farmer and florist whose passion meanders through every corner of the flower world. From nurturing stems in her fields to arranging, teaching, and championing beautiful British-grown flowers across both retail and wholesale. She’s also a bestselling author and a gifted storyteller, generously sharing her knowledge through social media, newsletters, and a wealth of free resources on her website. Somehow, she’s also found time to host her own podcast – The Cut Flower Podcast – where her fondness for a good old chat truly shines. Phoam Labs founder Dundee Butcher had the pleasure of being a guest on Roz’s podcast, but today we turn the tables, asking Roz about her passion for flowers and how she’s built a brand rooted in sustainability and a deep love for all things floral.

The floristry industry is at a crossroads. As the demand for fresh flowers continues to grow, so do concerns about the environmental and the social impact of global cut flower production, sourcing, and transportation. To explore this crucial topic, I interviewed David Bek, Professor of Creative Economies and Ecological Sustainability at Coventry University.  Professor Bek is a leading expert in sustainability and the flower industry, and our conversation, which aired on my podcast, shed light on the challenges facing the industry and the steps florists, consumers, and growers can take to create a more ethical and sustainable future.

Roz has had the pleasure of interviewing Roisin Taylor twice on the Cut Flower Podcast. Rosin is inspirational and definitely one to watch within the field of sustainability. She strives to set up The British Cut Flower Association and we are inspired by her motivation and drive.

An interview with Dundee Butcher, CEO of Phoam Labs, revealed groundbreaking developments in sustainable floristry. In a podcast conversation with Roz Chandler of Field Gate Flowers, Dundee shared insights into how Phoam Labs is transforming the industry with the world's first compostable floral foam.

The global cut flower industry is a multi-billion-pound enterprise, with blooms often traveling vast distances before reaching consumers. In the UK, approximately 90% of flowers sold are imported, journeying hundreds or even thousands of miles to reach our shores.