How to Source British Flowers: A Florist’s Guide to Sustainable Supply
The global cut flower industry is a multi-billion-pound enterprise, with blooms often traveling vast distances before reaching consumers. In the UK, approximately 90% of flowers sold are imported, journeying hundreds or even thousands of miles to reach our shores.
This extensive transportation contributes significantly to carbon emissions, raising environmental concerns among florists and consumers alike. Amy Stewart's insightful book, Gilding the Lily: Inside the Cut Flower Industry, delves into these issues, exploring the complexities and environmental impacts of the global flower trade.
For florists aiming to adopt more sustainable practices, sourcing British-grown flowers presents both opportunities and challenges. Here's how to navigate this landscape effectively:
1. Build Relationships with Local Flower Farmers
Engaging directly with local growers ensures access to fresh, seasonal blooms and supports the local economy. However, individual growers may have limited variety, necessitating relationships with multiple suppliers to meet diverse floral needs. This approach can be time-consuming but fosters a deeper understanding of flower provenance and seasonality.
2. Utilise British Flower Wholesalers
When additional stock or specific varieties are required, British wholesalers such as Evolve, Clowance, and BJ Richards can be invaluable. These suppliers bridge the gap between local availability and demand, offering a wider selection while maintaining a commitment to British-grown flowers.
3. Participate in Flower Hubs and Cooperatives
To streamline sourcing, consider engaging with flower hubs or cooperatives. These collaborative models consolidate offerings from multiple growers, providing florists with a centralised point to access a diverse range of blooms. This approach reduces the logistical challenges of coordinating with numerous individual farmers, saving both time and resources.
4. Plan for Seasonality
Embracing the natural growing seasons of British flowers allows florists to offer unique, seasonal arrangements that resonate with eco-conscious consumers. Educating clients about the beauty and variety of seasonal blooms can enhance appreciation and demand for locally sourced flowers.
5. Educate Your Clients
Transparency about sourcing practices can differentiate your business. Sharing the journey of your flowers — from local farms to arrangements — not only tells a compelling story but also aligns with the growing consumer interest in sustainability.
Conclusion: Embracing Sustainability in Floristry
Transitioning to British-grown flowers requires thoughtful planning and collaboration but offers significant environmental and economic benefits. By building relationships with local growers, leveraging wholesalers, participating in cooperatives, and educating clients, florists can play a pivotal role in promoting sustainability within the floral industry.
By thoughtfully sourcing British flowers, florists can contribute to a more sustainable future while offering clients fresh, locally grown blooms that reflect the beauty of our own landscapes.