**Roz has had the pleasure of interviewing Roisin Taylor twice** on the Cut Flower Podcast. Rosin is inspirational and definitely one to watch within the field of sustainability. She strives to set up The British Cut Flower Association and we are inspired by her motivation and drive.

Here is a summary transcript of the interview:

A Blooming Future: Insights from Roisin of Verde Flower Co.

Flower farmer, environmental scholar and change-maker…. Roisin’s journey from politics and conservation to flower farming is truly fascinating, and our podcast conversation was packed with valuable insights into sustainability, community, and the future of the British cut flower industry.

From Politics to Petals

With a background in politics and conservation, Roisin initially worked in policy before stepping into the floral world. When the COVID-19 pandemic hit, she took over Verde Flower Co. from her mother and transformed it into a thriving urban flower farm. Nestled beneath the iconic Tyne Bridge in Newcastle upon Tyne, her farm is a testament to the power of local, sustainable flower growing.

Urban Flower Farming & Community Impact

One of the most inspiring aspects of Roisin’s work is her focus on urban flower farming. By bringing locally grown flowers into the heart of the city, she is not only reducing flower miles but also fostering community engagement and education. Urban flower farms create green spaces, promote biodiversity, and encourage a deeper connection between people and nature — proving that flower farming isn’t just for the countryside.

**Climate Change & The Future of British Flowers**
Roisin’s research as a Nuffield Farming Scholar is shaping the way we think about the future of British floriculture. Her work focuses on how the industry can adapt to a changing climate, with unpredictable weather patterns and rising temperatures posing new challenges. She emphasises the need for resilience, forward-thinking strategies, and embracing sustainable practices to ensure the longevity of flower farming in the UK.

Sustainability & Ethical Growing Practices

At Verde Flower Co., sustainability isn’t just a buzzword — it’s a core value. Roisin is committed to nature-friendly farming, avoiding harmful pesticides, and prioritising soil health. She believes that growing flowers sustainably isn’t just better for the environment but also enhances the quality and beauty of the blooms.

The Power of Collaboration

Roisin strongly advocates for community and collaboration within the British flower industry. Whether it’s working with other local growers, sharing resources, or campaigning for better policies, she understands that collective action is key to making sustainable British flowers more accessible and viable.

Advocacy & Policy Change

Leveraging her background in politics, Roisin is passionate about ensuring that flower farmers have a voice in policy discussions. She highlights the importance of lobbying for better support, promoting British flowers, and pushing for policies that encourage sustainable farming practices.